SweetXmasTime | 2021

Christmas panettone cakes personalized by architecture firms in Milan


Tuesday 14th December, 7PM

Location: SieMatic - Viale Monte Santo 8, Milan

OfficialPartner: SieMatic

DesignPartner: Garavaglia Arredamenti - Frigo2000 - V-ZUG

WinePartner: MARGUERITE GUYOT - WineTip

Concept&Organization: TOWANT


It took place in Milan, Tuesday, December 14, at the FlagShip Store SieMatic, the first Italian edition of SweetXmasTime, the Christmas panettoni personalized by the architectural firms of Milan.


Ten architecture studios, all with extreme originality and dedication, took on the task of personalizing one of the products that more than any other tells and represents Milan, its history and its typicality: the panettone.


An absolutely free and creative customization realized through the thought and the dexterity of the protagonists of architecture involved. A customization to tell about the studio, its mood and its projects.


A special and important role was played by the journalists present, who, after listening to the presentation of each studio and evaluating the projects, elected the panettone winner of the first edition of SweetXmasTime 2021.


The winner of the first edition of SweetXmasTime 2021 was EligoStudio who presented a panettone entitled "Drawings".


Peculiarity of the SweetXmasTime stage was the "live" preparation of a real panettone made by chef Giuseppe Russo (The private chef). A panettone that has made the last leavening and baking directly in the room in the oven V-ZUG and shared among all participants as an opportunity to wish Merry Christmas 2021, a Christmas of architecture and design.

To accompany the tasting of the panettone, Champagne Marguerite Guyot, a company that has its roots in the vineyards of Damery, a land of ancient Champagne tradition.


Protagonists of the first edition of i SweetXmasTime were the studios :


Alessandra Parolini Architetto - Atelierzero - DAAA Haus - deamicisarchitetti - EligoStudio - Francesco Rota | Architettura - GruppoTre Architetti - PLACE - QUINCOCES-DRAGÒ & PARTNERS - studio elementare _ Paolo Pasquini Architetti